A Beginner’s Guide to The Different Types of Content Marketing

You’ve probably heard the term “content marketing” thrown around a lot lately. But what exactly is it? In order to draw in and keep a target audience, content marketing focuses on producing and delivering valuable, pertinent, and consistent information. In other words, it’s all about creating content that is interesting and useful to your audience, and then sharing it through various channels online.

Social Media Content Marketing

Social media content marketing is all about creating engaging content that will attract attention and encourage people to share it. You want to produce content that is relevant to your target audience and that provides value. Some of the most popular types of social media content are videos, infographics, and images. But you can also create blog posts, articles, and surveys. The key is to experiment with different types of content and see what works best for your business.

Infographic Content Marketing

When it comes to content marketing, you can’t go wrong with infographics. Why? Because they’re eye-catching, engaging, and informative. In fact, when done right, they can be downright irresistible. Plus, as a visual format, infographics are perfect for conveying complex information quickly and easily. So if you’re looking to make a big impression with your content marketing, consider using infographics. To create an infographic that packs a punch, start by finding a compelling statistic or data point to focus on. From there, brainstorm a creative way to visualize the information. And be sure to use succinct and easy-to-read text to help explain the data. When you’re done, you’ll have a powerful piece of content that will capture your readers’ attention and leave them wanting more.

Blog Content Marketing

Blog content marketing is all about creating content that your audience will find useful and engaging. The key is to produce content that’s relevant to your target audience, and that provides value in some way. You want to create a relationship of trust with your readers, so they know that they can come to you for information and advice. When it comes to blog content marketing, quality is always more important than quantity. So take your time and make sure each post is well-written, informative, and interesting.

Podcast Content Marketing

When it comes to content marketing, podcasts are a great way to reach your audience. They offer a more intimate experience than written content, and they’re perfect for listeners who want to learn while they commute or do chores. Here are a few tips:

  1. Be prepared to answer questions from listeners.
  2. Find a co-host who can help you share the workload.
  3. Choose guests who will offer value to your listeners.
  4. Record in a quiet place with good sound quality.
  5. Promote your podcast on social media and your website.

Video Content Marketing

So you want to start creating video content? That’s great! video content can be a really effective way to reach your target audience. However, there are a few things you should be aware of before you begin filming. The first thing you need to decide is what type of video you want to create. Do you want to do a product demonstration? Or maybe interview your customers? Or maybe go for a more creative route and do a (branded) web series? Once you’ve decided on the type of video, you need to think about the story you want to tell. And who is your target audience? Once you have those answers, it’ll be easier to come up with a story that resonates with them. And finally, don’t forget about the basics: make sure your videos are well-lit, well-shot, and edited well. The better the quality of your videos, the more likely people are to watch them all the way through.


There’s a lot of different types of content marketing, and it can be tough to know which one is right for you and your brand. But don’t worry, we’re here to help! In this post, we’ve mentioned the different types of content marketing and explain what they are and what they’re good for.